Madame Bovary, NSI’s creative agency, won two awards at the 2026 Prix de la Communication Citoyenne (Civic Communication Awards), held under the auspices of ARPP, the French advertising self-regulatory body.
The awards recognise public interest campaigns every year. This year’s jury brought together seventeen members of parliament and communications professionals.
Both winning campaigns were created for public bodies, in the “Government and public bodies” category.
“Cannabis 2025” for MILDECA: Public Health Award
Created for MILDECA, the French interministerial agency for combating drugs and addictive behaviours, this campaign tackles a complex prevention issue and speaks to audiences that are often hard to reach. The award recognises its strategic and creative approach.
“Zombies Phone” for French Road Safety: Social Progress / Solidarity Award
Designed with the agency Babel for French Road Safety (Sécurité routière), “Zombies Phone” warns of the dangers of smartphone distraction in public spaces. The message is clear and educational, and the visuals stay with you.
Communication that serves the public
These two awards reflect our commitment to responsible, bold communication that serves the public interest. Creating meaningful campaigns that change behaviour is at the heart of what we do.
Congratulations to the Madame Bovary teams, and thank you to MILDECA and French Road Safety for their continued trust!
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