Crisis anticipation and management

Companies, governments and states are often faced with crisis situations. These crises can be caused by:

• fragile financial situations (poor results, destabilisation of financial markets);
• legislative, regulatory or normative shocks;
• incidents that seriously compromise them;
• tense social situations;
• communication campaigns directed against them, which may even include boycotts of their products;
• reputation crises;
• incidents involving their leaders that reflect badly on their organisation.

We have over 30 years of expertise in this type of crisis and are perfectly equipped to respond by supporting our clients. The measures we put in place are comprehensive, multidisciplinary and involve highly qualified teams. The actions we implement include:

1 – A precise, comprehensive analysis of the origins of the crisis

We do not deal with a crisis by simply applying communication formulas. Our teams are able, because we come from a background in economic intelligence, to understand the underlying causes, identify the troublemakers, find out who is behind destabilisation operations, and verify the origin of news or fake news. For governments and states, we are able to trace destabilisation operations originating abroad and investigate foreign interference.

2 – Development of a multi-response strategy by our teams of consultants and senior advisors

Our consultants and senior advisors are experienced. In their respective fields (politics, business, finance), they have had to manage numerous crisis situations. They are experts in their field. They can therefore propose intervention plans that include the implementation of a crisis unit, external and internal communication measures, an action plan for dealing with public authorities, and possible counter-offensive measures.

3- Implementing response strategies alongside our clients

In the face of such crises, teams must be multidisciplinary. And that is the strength of our agency: we have specialists in executive support who are able to assist executives in their decision-making. Public affairs specialists manage relations with administrations, governments and states to implement the influence strategies developed with the client, press officers help with relations with the French and international media with whom they are in constant contact, and communications specialists manage relations with journalists, influencers and digital media. Finally, our highly skilled digital influence teams monitor, control and act forcefully and effectively across all social media networks.

4 – Return to peace

This is an often overlooked phase that our teams always use in conjunction with other measures to great effect. The first step is to learn from the crisis so that it does not happen again (implementation of monitoring and anticipation tools), improve responsiveness and crisis management processes (crisis unit, designated contacts, public affairs unit), and adopt a strong, transparent communication strategy.