NSI, the influence agency of ADIT Group, announces the appointment of Pierre Artru as Senior Advisor. His mission: to accelerate the development of NSI’s activities in Lyon and the Auvergne-Rhône-Alpes region.
This appointment reflects our commitment to strengthening our local presence and our proximity to the region’s business leaders and economic players. Pierre Artru already supports them on their strategic challenges in communication, influence and public affairs.
A profile combining entrepreneurship and transformation
Pierre Artru has more than 20 years of experience leading companies and international subsidiaries in media, advertising, retail, SaaS and e-commerce. An entrepreneur and founder of Artru Consulting, he advises executives on transformation, governance and the integration of artificial intelligence.
Serving the region’s companies
In his new role, he will lead NSI’s assignments for SMEs, mid-sized companies and large groups in the region. He will combine his in-depth knowledge of the local landscape with the full range of NSI’s expertise: strategic communication, media relations, crisis management, public affairs, political intelligence and business diplomacy.
His arrival is part of NSI’s strategy to offer clients local, national, European and international capabilities across most French regions. It extends our commitment to territorial affairs, as close as possible to regional economic ecosystems.
Xavier Desmaison, CEO of NSI (ADIT Group), said: “Pierre has a rare profile, combining an entrepreneurial culture, technological transformation and a keen understanding of economic and territorial ecosystems. He embodies our approach, which is to bring skills together in support of a leader’s strategy, as he has developed expertise in executive advisory as well as in marketing, communication and digital. He has led major agencies in France, internationally and in the Lyon region. His appointment will allow us to strengthen our proximity to business leaders in Lyon and the region, while giving them access to our global vision and the full range of our expertise. It is this combination of local roots and global reach that makes our approach so valuable.”
(Lien to “Lyon Entreprises” news on this topic: https://www.lyon-entreprises.com/actualites/article/nsi-confie-a-pierre-artru-son-developpement-a-lyon )
