Advertising and design

About

Develop creative communication strategies through narratives tailored to your various audiences, regardless of their geographical or cultural background, using impactful content that combines quality, originality and accuracy.

Our Creation division designs, produces and distributes campaigns that meet the transformation, visibility and positioning objectives of brands, executives and committed companies.

We design solutions that combine strategy, storytelling and aesthetics to bring out a voice, anchor an image and mobilise audiences.

Artistic direction, branding, video production, digital content, social media design: we create clear, distinctive formats that are aligned with your challenges, whether you want to boost your reputation, support change, speak out or establish a new dynamic.

Services included in the offer:

  • Design and deployment of editorial and graphic guidelines, logos and visual identities
  • Rebranding and strategic repositioning, redesign or modernisation of existing identities
  • Creation of premium visuals for a variety of media: press, web, institutional, corporate, internal communication or influence
  • Multi-format print & web variations (brochures, activity reports, slides, signage, events, digital content, etc.)
  • Ideation, design and management of multi-media campaigns: print, posters, social media, press, email campaigns, etc.
  • Scriptwriting, storyboard creation, filming, editing and animation
  • Production of video content tailored to your needs: corporate videos, executive interviews, investor pitches, educational formats, CSR content or events
  • Production of long or short formats (snack content), tailored to social media or more institutional broadcasts
  • Technical and editorial support for executive speeches
Lets Discuss Your Challenges
Team

Pascal
Couvry

President of Madame Bovary - Creative Director
Madame Bovary
Team

Maxime
Drouet

Director of Strategy
Madame Bovary
Team

Xavier
Desmaison

Chief Executive Officer
NSI

Everything you need to know about our NSI support

What does NSI offer in advertising and creative?

NSI develops creative communication strategies through narratives tailored to each audience, whatever its geographic or cultural context. Our teams craft high-impact content combining quality, originality and precision to boost visibility, brand preference and campaign effectiveness.

What is a high-impact content strategy?

A high-impact content strategy combines a strong narrative, polished creative execution and precise audience targeting. NSI designs this content — campaigns, editorial formats, digital assets — to capture attention, convey your key messages and generate a measurable effect on brand perception.

How do you adapt a campaign to different audiences and cultures?

NSI adapts campaigns to geographic and cultural contexts through tailor-made narratives and local market knowledge. This multicultural approach, supported by its international offices, ensures your messages resonate with each audience while keeping your brand globally consistent.

What kind of creative content does NSI produce?

NSI produces high-value creative content: advertising campaigns, storytelling, editorial and digital content, brand identities and narratives. Every creation blends quality, originality and precision in service of clearly defined awareness, image and influence goals.

Why is creativity strategic in communications?

Creativity is strategic because it makes a message memorable and distinctive in a saturated media space. NSI puts creative work at the service of strategy: an original, precise narrative increases attention, buy-in and impact, turning campaigns into genuine levers for reputation and growth.