Technology

NSI supports technology companies — startups, scale-ups, software vendors, deeptech, cybersecurity, telecoms — in designing and deploying their strategic communications, in France, Europe and around the world. NSI builds tailor-made programmes to establish a strong positioning, gain visibility and turn innovation into reputation.

Tech communications: between innovation, trust and sovereignty

The technology sector is defined by a fast pace of innovation, an intense battle of narratives and growing regulation (AI, data, cybersecurity, digital sovereignty). A tech company’s reputation rests as much on its technological edge as on the trust it inspires.

We help tech players surface a differentiating, credible narrative for their audiences: customers, partners, investors, talent, public authorities and media. Our teams turn complex topics into clear, meaningful messages.

Our work puts communications at the service of growth, funding and attractiveness, while anticipating trust issues (ethics, data, cybersecurity).

What guides us:

• Being your partner in making communications a lever for growth, funding and attractiveness.
• Turning technological complexity into clear, differentiating and credible messages.
• Building your authority and thought leadership with your ecosystems and the media.
• Anticipating trust issues and managing crises (cyberattack, data breach, controversy).

Our approach:

• Define a tailor-made positioning and content strategy, adapted to your audiences (customers, investors, talent, public authorities).
• Act within a comprehensive, ongoing programme combining media relations, influence, public affairs and corporate communications, with a view to impact.

Services included in the offer

Consulting

• Analysis of your positioning, ecosystem and reputation (audit, benchmark, monitoring)
• Definition of the communications strategy, brand narrative and key messages
• Support for leaders (media, public speaking, thought leadership)
• Public affairs advice (digital regulation, AI, data, cybersecurity)

Creation of tools and content

• Development of the brand narrative, talking points and corporate materials
• Production of expert and educational content (articles, op-eds, studies, videos, social media)
• Design of thought leadership programmes and fundraising content

Operational management

• Tech, business and sector media relations
• Influencer marketing, social media and executive communications
• Funding communications (fundraising, transactions) and employer branding
• Crisis management (cyberattack, data breach, controversy)

Reporting and outlook

• Ongoing reputation monitoring
• Activity reports with KPI monitoring (visibility, share of voice, tone) and outlook