Media relations

Press relations play a major role in building the image of an organisation, company or brand. They also support brand awareness and play an essential role in times of crisis.

We are committed to working with you to develop key messages and deploy tailor-made media communication strategies (press releases, press events, etc.). With an international outlook and consultants and directors who are experts in a wide range of sectors (industry, technology, health, energy, finance, services, education, tourism, NGOs, etc.), we craft stories and build relationships with the media and journalists.

Our work supports your positioning and growth, and aims to help you gain influence and impact with all your stakeholders. Our mission is to develop positive communications that enhance your reputation.

What guides us:

• Supporting, advising and challenging you – in short, being your partner in meeting the challenges facing your organisation.
• Helping you address your image, reputation and transformation issues, whether organisational or digital, CSR, employer branding, thought leadership, etc.
• We forge strong and fruitful relationships with the media by creating genuine platforms for expression through trust, information and emotion.
• We liaise effectively with all your influence initiatives: marketing, advertising, influencer marketing, public affairs, internal communications, etc.

Our approach:

• Define and editorialise your communications through a tailor-made content strategy aimed at reaching your various stakeholders.
• Act within the framework of a comprehensive and ongoing action plan built in structured stages, tailored to your challenges and visibility with a view to achieving impact.

Services included in the offer

Consulting

• In-depth analysis of your positioning
• Development of a tailor-made communication strategy and action plan prior to each strategic initiative
• Monitoring your sector, identifying opportunities to speak out and promising topics on which to position yourself
• Drafting talking points, Q&A, statements
• Organising media training
• Day-to-day support and strategic advice
• Management of international PR activities

Creation of tools and content

• Drafting of press releases, opinion pieces, dossiers, pitch emails, case studies, etc.
• Compilation of target media/journalist lists
• Writing briefing books ahead of interviews (context, media, journalist and talking points)

Operational management

• Content distribution, contact, interviews, day-to-day media relations management
• Organising and managing press conferences, press meetings, press trips, press visits, etc.
• Monitoring editorial calendars, recurring topics and newsjacking opportunities

Reporting and outlook

• Production of press reviews
• Production of activity reports with KPI monitoring (quantitative and qualitative analysis) and outlook